Pursuing change

When I came back to dust this blog off, I realized I’ve had some more thoughts on the topic of how to push companies in the direction you want to see them go since I posted about Facebook.

Since that post, I’ve talked to some people at various larger companies, and even asked hiring managers point blank about my concerns. One of them made a very good point- the people working at these individual companies are doing the best they can, and there can be circumstances they don’t forsee, but then they’ll try to correct when appropriate. This got me considering the vectors of change available to encourage companies to move in the right direction, and I think it boils down to three core pieces:

  • Customer driven change
  • Externally driven change
  • Internal change

Customer driven change

The first is pretty standard- if people stop paying for the services a company offers, the company generally needs to change or cease to exist. This gets a little messy as we talk about “free” services though, where people using the service are closer to being the product than the customer.

Externally driven change

In my previous post I referenced government change, which is likely the most effective method of external change. The catch is there’s a lot of inertia move that dial, at least in the US. Before legislation happens, there are other external pressures that can be put on companies, like shaming them or somehow showing them the light of day to hopefully get them to change course. Of course, that all comes back to the fact that companies are made of people and it’s up to those individuals to enact change…

Internal change

As I prepared to leave Mozilla, I started to wonder if I could do more good working in an organization where everyone shares my values and has a common goal, or if I could take those values elsewhere and push other companies in a direction they might not naturally head. As the hiring manager I mentioned above pointed out, companies are made of people trying to do the best they can, given a set of constraints. (See also: the need for more diversity in tech) With that (and the last 4 years of US politics) in mind, I think it’s practically necessary for those of us who care about issues like privacy, digital inclusion, and general internet health to not just scream into the void, but to go make things happen by joining these companies that have a broad influence on the world. And as a bonus: Did you know you can donate publicly traded stock to non-profits pushing for the things you believe in?